<img src="//bat.bing.com/action/0?ti=5257384&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;"> LanguageLine Blog

Blog

ACA Open Enrollment Starts Nov. 1, But Has the Nation’s Multicultural Population Heard the News?

Posted by Suzy duMont-Perez on October 30, 2017

Affordable Care Act open enrollment for 2018 starts Wednesday, Nov. 1, and runs through Friday, Dec. 15 — about six weeks shorter than the previous three-month window.

Many people who could enroll for insurance through the ACA (also known as Obamacare) don’t know this. With the current administration still pushing for repeal, the Centers for Medicare and Medicaid Services cut funding for advertising that would promote the enrollment period by 90 percent.

The lack of information is apparently working, as 30 percent of uninsured people are unaware the ACA exists, and 60 percent of those already enrolled don’t know when the open enrollment period is, according to a recent Kaiser Health Tracking Poll. The nonpartisan Congressional Budget Office says that 4 million fewer people will sign up for private insurance through the ACA than previously forecast.

If this confusion exists for the general population, just imagine how acute the issue must be for those who are limited English proficient (LEP)?

Every challenge presents an opportunity. In this case, insurance companies and state health marketplaces have the chance to add new enrollees by getting the word out to LEPs.

Read More

Study: Patients and Physicians Don't Speak the Same Language

Posted by The LanguageLine Solutions Team on October 27, 2017

It is no secret that physicians sometimes struggle to explain medical terminology to their patients. Imagine how insurmountable this challenge must feel when doctor and patient literally speak different languages.

According to a new study, a significant gap exists in America between patients’ languages and the languages doctors speak. The study also suggests that health care organizations are not doing all they are required to when it comes to providing meaningful language access to patients who are limited English proficient (LEP).

Fortunately, near-term remedies exist that can meaningfully diminish these language barriers between doctors and multicultural patients.

Read More

Switching Language Service Providers? How to Choose the Right Alternative

Posted by Lulu Sanchez on October 27, 2017

The bad news is your language service provider isn’t right for you anymore.

Now the good news: You have an opportunity to start fresh with a new provider. And, if you do it right, you can make the switch seamlessly, without impacting the individuals you serve or inconveniencing your staff. Before making the switch, here are five steps you should take to ensure you select and transition to the right provider.

Read More

Report: More Than 40 Percent of California Residents Speak a Language Other Than English at Home

Posted by The LanguageLine Solutions Team on October 26, 2017

More than 40 percent of residents of the nation’s most populous state speak a language other than English at home, according to data released this week by the United States Census Bureau. Nearly one in five of its residents age five and older are considered limited English proficient.

As of July 2016, California had a population of 39,250,017. Of this group age five and older, 44 percent spoke a language other than English at home. Meanwhile, 18.6 percent of California residents are considered limited English proficient (LEP), meaning they speak English less than “very well.” California ranks first among all states in both of these categories.

Read More

Why Price Can Be Misleading When Comparing Language Service Providers

Posted by Simon Yoxon-Grant on October 23, 2017

Price is obviously one of the biggest factors when making a business decision. But when choosing a language service provider (LSP), there is more to price than meets the eye.  

A bargain isn’t really a bargain if it means compromising on quality or security. And with so much on the line, selecting the wrong LSP based on price alone can have expensive consequences. This can include lawsuits, a negative reputation for your organization, and even a loss of life in some cases. 

These are the three most important themes when comparing price:

Read More

How Marketers Are Using Language to Attract Multicultural Consumers

Posted by The LanguageLine Solutions Team on October 19, 2017

Driven by population growth and expanding buying power, multicultural consumers are transforming the ways marketers and advertisers use culture to connect with increasingly diverse consumer markets.  For businesses, this is why investments made now in language will pay off for decades to come.

Between 1990 and 2014, according to Nielsen, multicultural buying power increased from $661 billion to $3.4 trillion, and it will only continue to grow. Because the median age of the multicultural population is lower and the life expectancy longer than those of non-Hispanic whites, these consumers have significantly more effective years of buying power ahead of them.

We’ve already talked about why language services are critical to the future of retail, as well as how language services in retail can create the sort of personalized, experiential shopping environment that multicultural consumers are seeking these days.

 But no matter how wonderful your store’s shopping experience and customer service are, they’re only effective once someone is in the store. Let’s talk about how retailers are using language to market to multicultural consumers.

Read More

Case Study: Monterey Hospital Uses Video Remote Interpreting to Bridge Gap for Patient Six Thousand Miles from Home

Posted by The LanguageLine Solutions Team on October 16, 2017

It was one year ago that a native of the Hunan province of South China traveled 6,500 miles to California’s spectacular Monterey Peninsula. Expecting to spend her time taking in the dramatic scenery, real-life drama took place when the 49-year-old accountant was felled by a massive stroke in her hotel room.

Her life was saved by the emergency room staff at Community Hospital of the Monterey Peninsula, but when the woman awoke, she was surrounded by doctors and nurses who did not speak her language, which is a rare Mandarin dialect.

Read More

How Quality and Security Are Ensured With Remote Interpreters

Posted by Jeff Cordell on October 5, 2017

Imagine you’re a sales manager at a telecommunications retailer that just rolled out the latest and greatest smartphone. A family of four has come into the store to upgrade their phones, a sale equal to well over $1,000. However, the family only speaks Vietnamese, a language that’s not common in your region.

Fortunately, you can use a mobile app to connect with an interpreter in less than a minute. While you explain the features and benefits of the newest model, the interpreter relays the information to the family in Vietnamese, and in turn relays their questions to you. The interpreter does all of this securely from a remote office, hundreds of miles away.

Language-access clients love the idea that their customers, patients, and citizens have near-instant access to interpretation in a constellation of 240-plus languages, but they wonder about security. Is the private and personal information that is exchanged during these calls as secure as it would be if the interpreter was sitting in a brick-and-mortar call center? Furthermore, how can the quality of these remote workers be assured?

We can’t speak for all providers of language solutions, but this is how LanguageLine reconciles these issues:

Read More

Beyoncé Is Back With Bilingual Remix - and Fundraising for Relief Efforts

Posted by The LanguageLine Solutions Team on September 29, 2017

After taking a lyrical break since the birth of her twins in June, Beyoncé is back – and showing off her Spanish skills – with new material to support hurricane and earthquake relief.

The track is a remix of the J Balvin and Willy William hit song, “Mi Gente," a Spanish title that translates to "My People."

“I am donating my proceeds from this song to hurricane relief charities for Puerto Rico, Mexico, and the other affected Caribbean islands,” the singer wrote today on Instagram. She directed followers to learn more and donate at Beyonce.com/reliefefforts.

Read More

Why Language Services Are Critical to the Future of Retail

Posted by The LanguageLine Solutions Team on September 28, 2017

The news this year has been filled with headlines about the “retail apocalypse,” a wave of bankruptcies, store closures and layoffs sweeping the retail sector. But while the situation is critical, it’s possible that reports of brick-and-mortar retail’s death have been greatly exaggerated.

It’s true that online shopping presents a challenge to traditional stores, but only a few of the biggest names in retail are online-only, and even that is changing as giants like Amazon and smaller companies like Warby Parker make forays into the physical world. In addition, consumers continue to prefer shopping in-store, including 70 percent of millennials and 77 percent of Gen Z.

As retailers figure out strategies to survive and thrive, one factor that might not seem obvious to consider is adding language services. Why? 

Read More

Subscribe to our blog