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Infographic: Why Financial Services Are Banking on Multicultural Consumers

Posted by Greg Holt on February 28, 2018

The potential for new revenue among multicultural consumers is significant for the financial services industry. On average, this diverse market is younger and growing faster than the “general market,” and that represents real growth for the future. Part of this diversity includes the consumer's preferred language.

To connect with all generations of multicultural consumers now, organizations must communicate in the languages those consumers understand best and that resonate with them. With language access built into all consumer touch points, financial services firms can build relationships, as well as be more successful offering financial products and services to help consumers achieve their goals.

This infographic illustrates the enormous opportunities financial services organizations have to reach multicultural consumers and how language access fits in.

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Does Your Interpreter Training Program Have These Essentials?

Posted by The LanguageLine Solutions Team on February 23, 2018

Whether you have bilingual employees or use interpreters in your contact center, they are an extension of your organization—for better or for worse.

How confident are you that they are communicating clearly to your customers?

There are only two ways to know for sure: Be fluent in multiple languages yourself, or ensure your in-house interpreters have been tested and properly trained.

Whether you have an interpreter training program in place now or are looking to implement one, be sure it includes these five essential elements.

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What Is Localization, And When Do You Need It?

Posted by Scott Ludwigsen on February 22, 2018

Arriving at a website that wasn’t intended for you can feel a lot like traveling to a foreign country you hadn’t planned to visit. You don’t recognize the currency or know the exchange rate. You struggle to read the signs. You scan the landscape for something familiar, but nothing seems to be where you expect it to be.

If you’ve ever experienced this, you already understand the importance of localization even if you’re not sure exactly what it means.

Here’s a quick overview of localization, when to use it and how the localization process works.

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Why More Retailers Are Using Video Remote Interpreting to Reach Multicultural Consumers

Posted by The LanguageLine Solutions Team on February 15, 2018

The face of retail consumers in the United States is changing. Multicultural consumers – including Asian, Hispanic and mixed-race individuals – are the fastest-growing population group in the U.S., with 120 million strong and increasing each year, according to Nielsen research.

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Millions of Dollars Are On the Line. Is Your Organization Doing All It Can to Secure Five Stars?

Posted by Suzy duMont-Perez on February 13, 2018

Each year, the Centers for Medicare and Medicaid Services (CMS) publish quality ratings for Medicare Part C and D plans. Plans are given a rating between 1 and 5 stars, with Quality Bonus Payments (QBPs) going to plans earning 4 or 5 stars. According to one study, these QBPs can amount to an extra 5% per member annually.

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How Independent Insurance Agents Can Use Language Services to Expand

Posted by Greg Marshall on January 9, 2018

 

In the most basic sense, having agency means having the power to act in a given environment. Independent insurance agents exercise that power every day, but it may be limited if they have difficulty communicating with customers whose primary language isn’t the same as their own.

Having access to comprehensive language support is no longer a "nice to have" if business expansion is the goal. Eliminating language barriers is essential to a great customer experience.

About one in five Americans speaks a language other than English at home, and they’re likely an untapped or underutilized market for the independent agents working with your insurance company. By partnering with a language services agency that offers interpreting and translation, you can help agents reach and sell to these millions of potential customers. Here are just a few of the ways independent agents can benefit from a language services agency.

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What 2017 Taught Insurance Companies About the Need for Language Services

Posted by Greg Marshall on December 13, 2017

 

 

For tens of thousands of people, 2017 was a year of devastation.

First it was floods: residents in Texas, Florida, Puerto Rico, and other southern states faced catastrophic damage. Hurricane Harvey alone claimed at least 48 lives and caused an estimated $190 billion in damage. Then it was fire. Wildfires in Northern and Southern California forced thousands of residents to evacuate their homes as the governor twice declared a state of emergency.

When you factor in severe storms, cyclones, and other weather-related events, there were 15 that claimed more than 320 lives as of October. Each disaster cost $1 billion or more. Many of those affected were limited English proficient, deaf, or hard-of-hearing and required language services.Insurance companies know disaster is inevitable.

Having a language service provider on hand is a simple step they can take to ensure they are prepared to assist their policyholders and provide a great customer experience, regardless of language need.

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CASE STUDY: How The Mount Sinai Hospital Implemented Mobile Interpretation

Posted by The LanguageLine Solutions Team on December 7, 2017

The Mount Sinai Hospital in New York is one of America’s largest and most respected medical facilities, acclaimed internationally for excellence in clinical care. In the 2017-2018 “Best Hospitals” issue of U.S. News and World Report, Mount Sinai was nationally ranked in 10 specialties, and its pediatric center was listed among the country’s best children’s hospitals in six out of 10 areas of care.

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Interpreter and Translator are America's Top Emerging Careers

Posted by The LanguageLine Solutions Team on December 6, 2017

Interpreters and translators top the national list of emerging careers for bachelor’s degree holders, according to a new study.

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Is Your Organization Ready for New Language-Access Laws Coming in 2018?

Posted by Suzy duMont-Perez on December 4, 2017

You may not realize it, but two laws aimed at improving communication with limited-English-proficient (LEP) beneficiaries will go into effect in 2018.

If yours is a home-health agency seeking to participate in Medicare or a health-insurance company that offers plans for employees, you will want to pay attention to these new laws so as to stay in compliance.

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