In 2016, U.S. Hispanic buying power was bigger than the gross domestic product of Mexico.Read More
Eight percent of all people living in the United States are considered limited English proficient, meaning they speak English less than “very well.”
This language barrier poses challenges in all aspects of life for LEPs, and especially when they visit a physician. One Cantonese patient at the Hospital for Special Surgery in New York has been faced with this obstacle again and again as he has dealt with a leg deformity that has required multiple operations to correct.Read More
When we say "Asian-American," we are saying a lot. The U.S. Asian population is a diverse one. A record 20 million Asian-Americans trace their roots to more than 20 countries in East and Southeast Asia and the Indian subcontinent. Each has a unique history, culture, language, and other characteristics.
Understanding these subtleties is essential to any business that seeks to increase its audience within the U.S. Asian community, which projects to be the nation’s largest immigrant group, surpassing Hispanics by 2055.Read More
It is International Week of the Deaf, a time to raise global awareness about the Deaf and Hard-of-Hearing communities.
This is as good a time as any to say the following: If your organization interacts in any way with the Deaf and Hard-of-Hearing, and you are relying upon gestures or lip reading to communicate with them, then you are not meeting the needs of a community that is 48 million strong. It’s that simple.
All organizations that interact with the public should be aware of these communities and be prepared to communicate effectively. Here are a few important facts you should know:Read More
If you’ve been on social media lately, you’re likely familiar with the “Lifeguard in the Yellow Shirt,” who by now is as omnipresent on Twitter as “The Man in the Yellow Hat” is in children’s books.
The differences between the two could not be starker. Whereas the latter is a rational-minded fictional character that chased after Curious George and cleaned up after his mayhem, the former is no laughing matter, as he could have inadvertently caused real-life mayhem of his own despite his best efforts to be helpful.
The Lifeguard in the Yellow Shirt has endured a great deal of ridicule, but the responsibility for using a qualified interpreter truly lies with the public entity whose constituency relies upon it to build language access into its overall communication strategy.
Here is what happened:Read More
“Minority” consumers won’t be in the minority for much longer in the United States. Asian-Americans, African Americans and Hispanics already make up a majority of the population in four states and the District of Columbia, and several other states are nearly there. By 2055, the U.S. will not have a single racial or ethnic majority, according to the Pew Research Center.
Given the current size and future growth of these consumer groups as a larger part of the market and growth opportunities, market research firms are making a careful study of the buying habits of multicultural consumers. Paying attention to multicultural buying habits, as well as the media and cultural preferences of these populations, will benefit retailers now and in the future, as these statistics show.Read More
More than one in five people living in America speaks a language other than English at home, while more than one in 10 speaks Spanish, according to the latest United States Census Bureau American Community Survey.Read More
If your insurance plan is preparing for open enrollment, you could be missing opportunities to reach new customers from diverse populations if you aren’t speaking their language.
Recent data from the Centers for Medicare & Medicaid Services reveal telling insights on the language preferences of consumers who enrolled in HealthCare.gov. These statistics are based on self-reported data from last year’s enrollment period for all 50 states and the District of Columbia.
Here are some key things providers should know about language preferences among insurance consumers.
Communication is an important part of health literacy, so it’s not surprising that Medicare beneficiaries with challenges in this area are at a greater risk for poor health outcomes.
Removing those barriers tends to improve health outcomes and may even contribute to higher CMS star ratings, which impact an organization’s reputation and reimbursement.
A recent report by the Centers for Medicare & Medicaid Services Office of Minority Health presents useful data that can help prescription drug and health plans better understand Medicare beneficiaries and their language needs.
Here are 16 telling statistics and what they mean for providers.Read More
Labor Day Weekend typically signifies the end of summer and the start of a new school year. As our kids fill their backpacks, pose for first-day pictures, and board school buses, it’s worth visiting a rather remarkable statistic released this week by the United States Census Bureau:
Hispanic student enrollment in U.S. schools has more than doubled in the last 20 years (1996-2016).
According to the Census Bureau, the number of Hispanic students enrolled in U.S. schools and colleges soared from 8.8 million in 1996 to 17.8 million in 2016 – a 102 percent increase.Read More