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How Quality and Security Are Ensured With Remote Interpreters

Posted by Jeff Cordell on October 5, 2017

Imagine you’re a sales manager at a telecommunications retailer that just rolled out the latest and greatest smartphone. A family of four has come into the store to upgrade their phones, a sale equal to well over $1,000. However, the family only speaks Vietnamese, a language that’s not common in your region.

Fortunately, you can use a mobile app to connect with an interpreter in less than a minute. While you explain the features and benefits of the newest model, the interpreter relays the information to the family in Vietnamese, and in turn relays their questions to you. The interpreter does all of this securely from a remote office, hundreds of miles away.

Language-access clients love the idea that their customers, patients, and citizens have near-instant access to interpretation in a constellation of 240-plus languages, but they wonder about security. Is the private and personal information that is exchanged during these calls as secure as it would be if the interpreter was sitting in a brick-and-mortar call center? Furthermore, how can the quality of these remote workers be assured?

We can’t speak for all providers of language solutions, but this is how LanguageLine reconciles these issues:

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Beyoncé Is Back With Bilingual Remix - and Fundraising for Relief Efforts

Posted by The LanguageLine Solutions Team on September 29, 2017

After taking a lyrical break since the birth of her twins in June, Beyoncé is back – and showing off her Spanish skills – with new material to support hurricane and earthquake relief.

The track is a remix of the J Balvin and Willy William hit song, “Mi Gente," a Spanish title that translates to "My People."

“I am donating my proceeds from this song to hurricane relief charities for Puerto Rico, Mexico, and the other affected Caribbean islands,” the singer wrote today on Instagram. She directed followers to learn more and donate at Beyonce.com/reliefefforts.

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Why Language Services Are Critical to the Future of Retail

Posted by The LanguageLine Solutions Team on September 28, 2017

The news this year has been filled with headlines about the “retail apocalypse,” a wave of bankruptcies, store closures and layoffs sweeping the retail sector. But while the situation is critical, it’s possible that reports of brick-and-mortar retail’s death have been greatly exaggerated.

It’s true that online shopping presents a challenge to traditional stores, but only a few of the biggest names in retail are online-only, and even that is changing as giants like Amazon and smaller companies like Warby Parker make forays into the physical world. In addition, consumers continue to prefer shopping in-store, including 70 percent of millennials and 77 percent of Gen Z.

As retailers figure out strategies to survive and thrive, one factor that might not seem obvious to consider is adding language services. Why? 

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Latina Buying Power Is On The Rise

Posted by The LanguageLine Solutions Team on September 27, 2017

In 2016, U.S. Hispanic buying power was bigger than the gross domestic product of Mexico.

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Case Study: Doctor, Patient Break Down Communication Barrier with the Help of Dual-Handset Phone

Posted by The LanguageLine Solutions Team on September 26, 2017

Eight percent of all people living in the United States are considered limited English proficient, meaning they speak English less than “very well.”

This language barrier poses challenges in all aspects of life for LEPs, and especially when they visit a physician. One Cantonese patient at the Hospital for Special Surgery in New York has been faced with this obstacle again and again as he has dealt with a leg deformity that has required multiple operations to correct.

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By 2055, Asian-Americans Will Be The Nation's Largest Immigrant Group. Is Your Business Ready?

Posted by The LanguageLine Solutions Team on September 25, 2017

When we say "Asian-American," we are saying a lot. The U.S. Asian population is a diverse one. A record 20 million Asian-Americans trace their roots to more than 20 countries in East and Southeast Asia and the Indian subcontinent. Each has a unique history, culture, language, and other characteristics.

Understanding these subtleties is essential to any business that seeks to increase its audience within the U.S. Asian community, which projects to be the nation’s largest immigrant group, surpassing Hispanics by 2055.

Here are five of the most significant findings from a fascinating recent study performed by Pew Research:

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Vital Signs: ASL Interpreters Are A Connection to the Deaf Community That Should Not Be Compromised

Posted by Jorge Ungo on September 22, 2017

It is International Week of the Deaf, a time to raise global awareness about the Deaf and Hard-of-Hearing communities.

This is as good a time as any to say the following: If your organization interacts in any way with the Deaf and Hard-of-Hearing, and you are relying upon gestures or lip reading to communicate with them, then you are not meeting the needs of a community that is 48 million strong. It’s that simple.

All organizations that interact with the public should be aware of these communities and be prepared to communicate effectively. Here are a few important facts you should know:

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‘Lifeguard in the Yellow Shirt’ Should Be a Red Flag for Local Governments When It Comes to Sign-Language Interpreting

Posted by The LanguageLine Solutions Team on September 21, 2017

If you’ve been on social media lately, you’re likely familiar with the “Lifeguard in the Yellow Shirt,” who by now is as omnipresent on Twitter as “The Man in the Yellow Hat” is in children’s books.

The differences between the two could not be starker. Whereas the latter is a rational-minded fictional character that chased after Curious George and cleaned up after his mayhem, the former is no laughing matter, as he could have inadvertently caused real-life mayhem of his own despite his best efforts to be helpful.

The Lifeguard in the Yellow Shirt has endured a great deal of ridicule, but the responsibility for using a qualified interpreter truly lies with the public entity whose constituency relies upon it to build language access into its overall communication strategy.

Here is what happened:

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Five Retail Insights on Multicultural Buying Habits

Posted by The LanguageLine Solutions Team on September 21, 2017

“Minority” consumers won’t be in the minority for much longer in the United States. Asian-Americans, African Americans and Hispanics already make up a majority of the population in four states and the District of Columbia, and several other states are nearly there. By 2055, the U.S. will not have a single racial or ethnic majority, according to the Pew Research Center.

Given the current size and future growth of these consumer groups as a larger part of the market and growth opportunities, market research firms are making a careful study of the buying habits of multicultural consumers. Paying attention to multicultural buying habits, as well as the media and cultural preferences of these populations, will benefit retailers now and in the future, as these statistics show.

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Census: More than 20 percent of U.S. residents speak a language other than English at home

Posted by The LanguageLine Solutions Team on September 20, 2017

More than one in five people living in America speaks a language other than English at home, while more than one in 10 speaks Spanish, according to the latest United States Census Bureau American Community Survey.

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