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Why More Retailers Are Using Video Remote Interpreting to Reach Multicultural Consumers

Posted by The LanguageLine Solutions Team on February 15, 2018

The face of retail consumers in the United States is changing. Multicultural consumers – including Asian, Hispanic and mixed-race individuals – are the fastest-growing population group in the U.S., with 120 million strong and increasing each year, according to Nielsen research.

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Multicultural ‘Super’ Consumers Are Buying: Are You Selling?

Posted by Bob Gallagher on November 29, 2017

“Super consumers” are the superheroes of retail. Both emotionally and economically engaged with brands and products, they are the top 10 percent of households that represent at least 30 percent of sales, 40 percent of growth and 50 percent of profit in any given category. Any retailer not connecting with these consumers’ passions and enthusiasm may face struggles.

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Why Language Services Are Critical to the Future of Retail

Posted by The LanguageLine Solutions Team on September 28, 2017

The news this year has been filled with headlines about the “retail apocalypse,” a wave of bankruptcies, store closures and layoffs sweeping the retail sector. But while the situation is critical, it’s possible that reports of brick-and-mortar retail’s death have been greatly exaggerated.

It’s true that online shopping presents a challenge to traditional stores, but only a few of the biggest names in retail are online-only, and even that is changing as giants like Amazon and smaller companies like Warby Parker make forays into the physical world. In addition, consumers continue to prefer shopping in-store, including 70 percent of millennials and 77 percent of Gen Z.

As retailers figure out strategies to survive and thrive, one factor that might not seem obvious to consider is adding language services. Why? 

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Latina Buying Power Is On The Rise

Posted by The LanguageLine Solutions Team on September 27, 2017

In 2016, U.S. Hispanic buying power was bigger than the gross domestic product of Mexico.

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By 2055, Asian-Americans Will Be The Nation's Largest Immigrant Group. Is Your Business Ready?

Posted by The LanguageLine Solutions Team on September 25, 2017

When we say "Asian-American," we are saying a lot. The U.S. Asian population is a diverse one. A record 20 million Asian-Americans trace their roots to more than 20 countries in East and Southeast Asia and the Indian subcontinent. Each has a unique history, culture, language, and other characteristics.

Understanding these subtleties is essential to any business that seeks to increase its audience within the U.S. Asian community, which projects to be the nation’s largest immigrant group, surpassing Hispanics by 2055.

Here are five of the most significant findings from a fascinating recent study performed by Pew Research:

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Are Retailers Missing Opportunities With Multicultural Customers?

Posted by David Bethea on May 21, 2015

Bo is a Chinese American in his mid-30s.  He lives in Chicago.  His wife and young son are home for the day and he’s decided to run out to handle a few errands at some of the local stores.  Bo’s English is limited, but he’s fluent in Mandarin.

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