The portable two-way radios worn by police officers and other first responders are getting a similar rejuvenation. This new language-access upgrade to an existing technology empowers emergency workers to instantly reach interpreter services when every second counts.
The result is a better outcome for all concerned. Police and community members are able to quickly communicate in a streamlined fashion that saves time and money. Most importantly, the community benefits as officers are able to swiftly harness interpreter services and thus communicate more effectively.Read More
For a majority of Americans, banking is just a part of life. However, roughly a third of the population has little or no access to a bank, according to the FDIC’s most recent National Survey of Unbanked and Underbanked Households.
That means banks and other financial institutions looking to expand their reach have a tremendous opportunity to do so by reaching this group - provided they use the right approach. Here’s a look at the unique needs of unbanked and underbanked populations and what organizations can do to bridge the gap.Read More
Healthcare Open Enrollment Period is coming soon. Starting Nov. 1, plans participating in the Health Insurance Marketplace will be flooded with inquiries. Agents are no doubt readying themselves for questions in every shape and form.
But are they prepared to field these same questions in a variety of languages?
This is an altogether different matter – one that has a great deal to do with providing an ideal customer experience and reaching a previously underserved market.Read More
For tens of thousands of people, 2017 was a year of devastation.
First it was floods: residents in Texas, Florida, Puerto Rico, and other southern states faced catastrophic damage. Hurricane Harvey alone claimed at least 48 lives and caused an estimated $190 billion in damage. Then it was fire. Wildfires in Northern and Southern California forced thousands of residents to evacuate their homes as the governor twice declared a state of emergency.
When you factor in severe storms, cyclones, and other weather-related events, there were 15 that claimed more than 320 lives as of October. Each disaster cost $1 billion or more. Many of those affected were limited English proficient, deaf, or hard-of-hearing and required language services.Insurance companies know disaster is inevitable.
Having a language service provider on hand is a simple step they can take to ensure they are prepared to assist their policyholders and provide a great customer experience, regardless of language need.Read More
Interpreters and translators top the national list of emerging careers for bachelor’s degree holders, according to a new study.Read More
When Alice went down the rabbit hole and into Wonderland in the children’s fable, all perception was distorted. Large things appeared small, and vice versa.
A similar perception issue tends to affect well-meaning health care providers when they schedule an onsite interpreter. An appointment they envision will take just a short time is very often in reality a much bigger commitment than anticipated.
The question of an onsite interpreter’s two-hour minimum is a reasonable one to ask. Clients often inquire why they must pay for two hours when they feel they only need the interpreter for 30 minutes. Why can’t the health care provider simply pay onsite interpreters for the time they work?
Though it often catches clients by surprise, the two-hour minimum is fairly standard. First and foremost, the practice exists to protect the client from unforeseen costs, as well as to support the patient experience.
Clients typically project an appointment will take 20-30 minutes; however, after checking into a clinic, sitting in the waiting room, visiting with the physician, and checking out, most appointments average around 85 minutes.
Consider the following:Read More
More than 40 percent of California residents speak a language other than English. It is also a state in which there is a significant mismatch between the second languages spoken by its physicians and the primary languages spoken by its patients.
Nearly 7 million California residents are considered limited English proficient (LEP), meaning they speak English “less than very well.” At last count, nearly a quarter of the nation’s total LEP population lived in this one state. In an effort to increase access to language services for these individuals, Governor Jerry Brown recently approved California Senate Bill No. 223 Chapter 771.
Here are five significant aspects of the law and their significance to healthcare organizations throughout the nation:Read More
Driven by population growth and expanding buying power, multicultural consumers are transforming the ways marketers and advertisers use culture to connect with increasingly diverse consumer markets. For businesses, this is why investments made now in language will pay off for decades to come.
Between 1990 and 2014, according to Nielsen, multicultural buying power increased from $661 billion to $3.4 trillion, and it will only continue to grow. Because the median age of the multicultural population is lower and the life expectancy longer than those of non-Hispanic whites, these consumers have significantly more effective years of buying power ahead of them.
We’ve already talked about why language services are critical to the future of retail, as well as how language services in retail can create the sort of personalized, experiential shopping environment that multicultural consumers are seeking these days.
But no matter how wonderful your store’s shopping experience and customer service are, they’re only effective once someone is in the store. Let’s talk about how retailers are using language to market to multicultural consumers.Read More