The potential for new revenue among multicultural consumers is significant for the financial services industry. On average, this diverse market is younger and growing faster than the “general market,” and that represents real growth for the future. Part of this diversity includes the consumer's preferred language.
To connect with all generations of multicultural consumers now, organizations must communicate in the languages those consumers understand best and that resonate with them. With language access built into all consumer touch points, financial services firms can build relationships, as well as be more successful offering financial products and services to help consumers achieve their goals.
This infographic illustrates the enormous opportunities financial services organizations have to reach multicultural consumers and how language access fits in.
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Rosa Lopez is a single mother who was born in Oaxaca, Mexico. She works seven days a week as a janitor in an office building and has raised her two children with one burning desire first and foremost in her mind: