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Young, Digital & Spanish-Speaking: Three Essential Things to Know About the U.S. Hispanic Market

Posted by Kathy Peters on August 7, 2019

The U.S. Hispanic market is massive – and growing larger at a dizzying rate.

There are more than 130 million multicultural Americans, making up nearly 38 percent of the total population. One out of five of these multicultural Americans is Hispanic. There are nearly 60 million Hispanics living in the U.S. today, and that number will grow by 12 million over the next five years. In fact, by 2050, the U.S. is expected to be the world’s largest Spanish-speaking country.

These are a lot of numbers, but what does it all mean to the average American business?

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The Five Most Important Things to Know About Multicultural Consumers

Posted by Matthew Riley on July 12, 2019

“Minority” consumers won’t be in the minority for much longer in the United States. By 2045, ethnic minorities will be the majority throughout the U.S. In other words, America’s future is “majority minority.” 

Given the current size and future growth of these consumer groups as a larger part of the market, market research firms are making a careful study of the buying habits of multicultural consumers. Paying attention to multicultural buying habits, as well as the media and cultural preferences of these populations, will benefit businesses now and in the future, as these statistics show.

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Artificial Intelligence: As the Complexity of the Task Increases, So Does the Need for Human Interaction

Posted by Simon Yoxon-Grant on May 22, 2019

The battle between humans and artificial intelligence has been portrayed as pitched warfare in the media—an “either/or” battle for which there can be only one victor.

The reality is much more nuanced when it comes to interpretation and translation. If we were asked to predict who the winner will be between man and machine when it comes to language services, we would answer, “Both.”

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Does Your Call Center Need a Language Services Provider?

Posted by Greg Marshall on March 29, 2019

One in five U.S. residents speaks a language other than English at home. Working with a language services provider offers an easy-to-implement opportunity to expand an addressable market.

Considering that one in five Americans speaks a language other than English at home, it is inevitable that your call center will have customers who would like to converse in their preferred language.

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Three Good Reasons Not to Skimp on Language Services

Posted by Simon Yoxon-Grant on March 22, 2019

 

Bargains are often deceptive and can have significant consequences when it comes to getting limited English speakers the access they need.

You buy a friend’s used car that seems perfect for your 16-year-old daughter, only to spend twice the list price on repairs in the first two months.

Buyer’s remorse can also happen when it comes to shopping for affordable language services—and sometimes, the results have significant consequences.

Here are three costly effects of choosing the lowest-cost language service provider without regard for quality.

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LINER NOTES: How Ariana Grande Made the Case for Professional Translation

Posted by The LanguageLine Solutions Team on February 4, 2019

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LINER NOTES: Four Steps to Improve Depression Care for Multicultural Communities

Posted by The LanguageLine Solutions Team on January 28, 2019

Multicultural patients face multiple barriers to receiving care for depression such as scant referral options.

A Virginia-based health center's quality improvement project was able to significantly improve depression care for a vulnerable multicultural population, research shows.

Annual societal costs associated with depression are estimated at $210 billion, and depression is the top cause of disability globally. For minority, immigrant, or refugee patients, cultural factors often impede depression treatment.

"Improving depression screening should lead to measurable outcomes for those who screen positive, including referral to mental health specialists, prescription of appropriate medications, and perhaps most importantly, scheduling of follow-up appointments to monitor signs and symptoms of depression," said Ann Schaeffer of the Harrisonburg Community Health Center.

"There are multiple barriers. These include clinics not prepared with screening tools in multiple languages; providers not culturally aware of the stigma attached to depression; lack of provider confidence in client engagement; and few referral options for multicultural populations."

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How Bilingual Call Centers Can Handle Overflows – and Delight Multicultural Customers in the Process

Posted by Greg Marshall on December 6, 2018

The Funnel is dead. Long live the Flywheel.

For years, organizations tracked sales based on where the prospect was in the “funnel,” which focused on generating traffic, then converting and closing leads.

The problem? Funnels produced customers, but they didn’t consider how those customers could help an organization grow. The momentum that was built in acquiring the customer was gone once the sale closed. Each day, funnel-devotees had to start anew; meanwhile, the customer became an afterthought.

Enter the flywheel, which puts the customer at the center. In this model, just as much attention is devoted to servicing and delighting the customer as the prospect.

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NEW eBOOK: Multicultural Consumers & the Bank of the Future

Posted by Todd Sanislow on October 18, 2018

Banks, mortgage companies, consumer lenders, credit card issuers, payments networks, auto lenders and leasing entities are all staring into a future filled with disruption.

There has been much talk about the “bank of the future.” Conversation has centered on offering appropriate technology and channels, but there is one critical element that is frequently missing: language.

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What Language Will Your Customers Speak In 2030?

Posted by The LanguageLine Solutions Team on July 23, 2018

If you think it’s difficult to define your typical customer now, imagine what it will be like 20 years from now.

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