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What’s the Difference Between Localization, Internationalization and Globalization?

Posted by Scott Ludwigsen on October 8, 2018

When Procter & Gamble started selling Pampers diapers in Japan, they used the classic image of a stork carrying a baby on the packaging. They later discovered that while the legend of the stork is common in the U.S., Japanese parents tell their children a different tale. Instead of arriving by stork, babies arrive in giant floating peaches.

You might think both legends are equally strange, but the fact is, you’re more likely to purchase a product that fits the narrative you know.

That’s why any brand introducing a new product to a global marketplace needs to consider localization, internationalization and globalization well before the launch.

Let’s take a closer look at the difference between these commonly confused terms and how they work together as part of a well-designed global marketing strategy.

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Five Business Languages Your Company Should Learn by 2025

Posted by Simon Yoxon-Grant on October 5, 2018

The pace of globalization is accelerating, to the extent that half of customers for U.S. businesses will come from overseas by 2025. Meanwhile, three-quarters of Internet users already speak a language other than English, with that percentage expected to grow.

This reality could pose a stumbling block for some businesses. According to The Economist, nearly half of 572 senior executives interviewed said that misunderstandings and “messages lost in translation” have stalled major international business deals for their companies. More than 60 percent of these executives also said that poor communication skills have negatively affected their plans to expand internationally.

As organizations try to adapt to this new reality and optimize their language-access strategies, most are asking: Which business languages are the most important?

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Eight Steps Medicare Plans Can Take to Enroll More Limited-English Speakers

Posted by Mike McMahon on October 1, 2018

This year’s open-enrollment period for Medicare will run from October 15 through December 7. Studies show that a large number of Medicare enrollees are considered limited English proficient (LEP), meaning they speak English “less than very well” and are entitled to assistance.

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'It Was Like a Miracle': A Video-Interpreting Success Story

Posted by The LanguageLine Solutions Team on September 24, 2018

Alex Gonzalez is a registered nurse in the oncology unit at Salinas Valley Memorial Health System. SVMH is a public hospital that provides quality health services to patients of all ages throughout Monterey County, an agricultural hub where a quarter of the overall population are non-citizens and more than 40 percent are native Spanish speakers.

It’s no wonder that when Gonzalez was trained on LanguageLine InSight, a video-interpreting solution that delivers on-demand access to professional linguists in 36 languages at the touch of a button, he thought the technology was heaven-sent.

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Open Enrollment is Coming. Here Are Six Things Insurers Can Do to Improve Communication with Non-English Speakers

Posted by Cory Markert on September 19, 2018

Healthcare Open Enrollment Period is coming soon. Starting Nov. 1, plans participating in the Health Insurance Marketplace will be flooded with inquiries. Agents are no doubt readying themselves for questions in every shape and form. 

But are they prepared to field these same questions in a variety of languages?

This is an altogether different matter – one that has a great deal to do with providing an ideal customer experience and reaching a previously underserved market.

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Why Pharmacies Need Language Access

Posted by The LanguageLine Solutions Team on September 18, 2018

Like physicians, pharmacies play an important role in empowering patients to take charge of their health

Unfortunately, language barriers often make it more difficult for non-English-speaking customers to ask important questions about their medication, take it as directed, and be aware of potential side effects.

As pharmacies serve increasingly diverse populations, language access is becoming more important than ever.

The Center for Immigration Studies reports that one in five Americans (65 million people) speaks a language other than English at home. Just over of 40 percent of these individuals is considered Limited English Proficient (LEP), meaning they speak English “less than very well” and are entitled to assistance. This LEP group constitutes about nine percent of the total U.S. population.

Language barriers can pose serious health risks to LEP customers. Research has shown that those with little knowledge of English often do not have a good understanding of their medication instructions.

Here are a few ways language access can help pharmacists empower their customers.

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Language Training for Medical Staff Can Keep Health Care from Getting Lost in Translation

Posted by The LanguageLine Solutions Team on September 13, 2018

A non-English-speaking mother-to-be arrives at a hospital to give birth, unaware that her pregnancy is high-risk. The clinic where she had her pre-natal appointments did not use professional interpreters. Instead the clinic relied on the serious news being conveyed by the woman’s sister-in-law, who did not have the heart to explain the diagnosis. The woman is told at the hospital that her child will not make it.

A 9-year-old Vietnamese girl arrives at the emergency room with what appears to be a severe stomach flu. The girls’ parents do not speak English. Instead of using a professional interpreter, hospital staff instead speaks only to the girl and her 16-year-old brother about her prescription, sending them home with instructions that the girl should return if she experiences specific side effects. The girl ends up having a negative reaction to the drug. She suffers a heart attack and dies.

These real-life outcomes seem as if they should have happened in days gone by. Sadly, these events took place recently. Even worse, they are not uncommon despite readily available on-demand language services.

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Emergency Management Plans Should Incorporate Deaf and Hard-of-Hearing Citizens

Posted by The LanguageLine Solutions Team on September 11, 2018

The imminent landfall of Hurricane Florence tells us that we are in the midst of a time of year that has become known as “hurricane season.” Sadly, it is also a period when we are reminded that the needs of the Deaf and Hard of Hearing are sometimes minimized and even forgotten during an emergency.

Approximately 35 million Americans are hearing impaired. It has been well documented that training designed to help communicate with this community during a disaster is rare, and frequently lacks standardization or integration into a formal emergency management plan.

All too often, crucial information is delivered infrequently, late, and is often missing critical facts – if it is delivered at all. These dangerous communication gaps leave the Deaf and Hard of Hearing with an incomplete understanding of what is happening, when it will happen, and what steps they are expected to take.

What can your community do to better communicate with the Deaf and Hard of Hearing when faced with an emergency?

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Language Assistance Must be a Priority During Emergency Response

Posted by The LanguageLine Solutions Team on September 10, 2018

Language access should be a key component of every disaster plan, as roughly one in eight United States residents is limited-English proficient (LEP). Unfortunately, caring for the needs of LEP populations in the face of an emergency is not always the priority it should be. If LEP individuals are not able to access disaster information in a language they can understand, the consequences can be deadly.

A disaster plan typically incorporates three phases: preparedness, response, and recovery.

Emergency response is foremost on our minds as Hurricane Florence steers toward land. Today we will focus on effectively managing the communication of information about sheltering, evacuation, transportation, and health care before and during an emergency to LEP individuals.

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What Language Will Your Customers Speak In 2030?

Posted by The LanguageLine Solutions Team on July 23, 2018

If you think it’s difficult to define your typical customer now, imagine what it will be like 20 years from now.

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