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If your company wants to compete in the global marketplace, there’s no question you need to consider website translation and localization. Website translation is just one aspect of localization, but it’s an important part of the process.

 So once you’ve decided to translate your company’s website to the language of the market you’re targeting, how do you make sure it stands out among the competition? After all, English is the primary language of only 25 percent of internet users. It follows that many of the other 75 percent of internet users are conducting searches in some other language, meaning that website translation and multilingual SEO go hand-in-hand.

Yes, incorporating SEO into your website translation is another step. But given all the work you’ve put in to perfect your English-language website and the effort it takes to translate web pages, it would be a shame to let it go to waste when potential customers can’t find you.

No matter your profession, you know how difficult it can be to serve clients when there are language barriers—especially if you're a small business.

You can't afford to have bilingual employees on hand for those moments when you need an interpreter quickly. And you don't have the volume to justify hiring a language services provider.

Fortunately, LanguageLine offers another solution that provides immediate access to an over-the-phone interpreter without a contract.

Our Personal Interpreter services are ideal for clinics, legal professionals and small businesses that need fast and reliable access to interpretation. Check out this infographic to learn more about how these services can help you expand your reach, improve customer service and achieve compliance to laws and regulations.

You care for patients at a community health center. You see many patients each day and strive to deliver the very best treatment.

Your center serves not only Spanish-speaking families, but recently many Vietnamese are coming in for services.  You understand the basics of the language but are far from fluent—certainly not enough to have in-depth conversations about their health concerns.

Communicating effectively and efficiently with all your patients is a high priority, not only to deliver the appropriate care, but also for better health outcomes and patient satisfaction.

What if you had reliable, on-demand, easy to access qualified language interpreters anytime you needed them?

Insurance is a complex and sensitive industry. Policyholders are seeking to protect the things and people that matter most. Each has several points of contact with an agency or company, from quoting to enrolling to filing a claim to updating coverages.

Communicating the details of an insurance plan or a claim can be difficult enough in English, but when the policyholder speaks another language, the conversation can become even more challenging.

Insurance companies often have bilingual agents or contact center employees to handle interactions with policyholders or potential customers in a handful of languages. But many are missing a significant opportunity by not completely fulfilling the needs of people who speak other fast-growing languages in the United States. Instead of having a long-term partnership with a single interpreting agency, they use various vendors for different languages and types of services. This can lead to inconsistency, confusion and frustration for customers, plus inefficiency for employees.

Here are three good reasons why insurance companies should hire not only an interpreting agency for handling phone calls, but one that offers comprehensive language services.

The potential for new revenue among multicultural consumers is significant for the financial services industry. On average, this diverse market is younger and growing faster than the “general market,” and that represents real growth for the future. Part of this diversity includes the consumer's preferred language.

To connect with all generations of multicultural consumers now, organizations must communicate in the languages those consumers understand best and that resonate with them. With language access built into all consumer touch points, financial services firms can build relationships, as well as be more successful offering financial products and services to help consumers achieve their goals.

This infographic illustrates the enormous opportunities financial services organizations have to reach multicultural consumers and how language access fits in.

Whether you have bilingual employees or use interpreters in your contact center, they are an extension of your organization—for better or for worse.

How confident are you that they are communicating clearly to your customers?

There are only two ways to know for sure: Be fluent in multiple languages yourself, or ensure your in-house interpreters have been tested and properly trained.

Whether you have an interpreter training program in place now or are looking to implement one, be sure it includes these five essential elements.

Arriving at a website that wasn’t intended for you can feel a lot like traveling to a foreign country you hadn’t planned to visit. You don’t recognize the currency or know the exchange rate. You struggle to read the signs. You scan the landscape for something familiar, but nothing seems to be where you expect it to be.

If you’ve ever experienced this, you already understand the importance of localization even if you’re not sure exactly what it means.

Here’s a quick overview of localization, when to use it and how the localization process works.

The face of retail consumers in the United States is changing. Multicultural consumers – including Asian, Hispanic and mixed-race individuals – are the fastest-growing population group in the U.S., with 120 million strong and increasing each year, according to Nielsen research.

Each year, the Centers for Medicare and Medicaid Services (CMS) publish quality ratings for Medicare Part C and D plans. Plans are given a rating between 1 and 5 stars, with Quality Bonus Payments (QBPs) going to plans earning 4 or 5 stars. According to one study, these QBPs can amount to an extra 5% per member annually.

In the most basic sense, having agency means having the power to act in a given environment. Independent insurance agents exercise that power every day, but it may be limited if they have difficulty communicating with customers whose primary language isn’t the same as their own.

Having access to comprehensive language support is no longer a "nice to have" if business expansion is the goal. Eliminating language barriers is essential to a great customer experience.

About one in five Americans speaks a language other than English at home, and they’re likely an untapped or underutilized market for the independent agents working with your insurance company. By partnering with a language services agency that offers interpreting and translation, you can help agents reach and sell to these millions of potential customers. Here are just a few of the ways independent agents can benefit from a language services agency.