LanguageLine Blog

How Ariana Grande Made the Case for Professional Translation

Written by The LanguageLine Solutions Team | February 5, 2019


Ariana Grande inadvertently made a great case for professional interpretation last week.

The pop star wanted to commemorate her hit new single, “7 Rings,” by tattooing the title on her hand in Japanese characters. The single had been promoted with Japanese text and the music video also incorporated elements of Japanese culture.

Unfortunately, the letters she actually tattooed meant “tiny barbeque grill,” as fans were quick to point out after the singer posted photos on Instagram.

In an attempt to fix the tattoo, Grande ended up accidentally getting “Japanese BBQ Finger” with a heart beside it.

All is not lost, however, as the removal service, Laser Away, offered her $1.5 million to erase the ill-fated tattoo.

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The Funniest Words in the English Language

The ability of certain words to positively affect your mood is a curious topic, so thought-provoking that researchers from the University of Alberta decided to explore it in detail.

According to their study, which was published in the Journal of Experimental Psychology, there are some words that are far more likely to have you in fits of laughter than others. Authors had participants rate the comedic value of 4,997 words from the English language.

After narrowing it down to 10, it was determined that these are the funniest words in the English language...

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Why Is Italian the Fastest-Dying Language in the U.S.?

From 2001 to 2017, the number of Americans speaking Italian at home dropped from almost 900,000 to just over 550,000, an incredible 38 percent reduction in just 16 years.

Among languages that had at least 100,000 U.S. speakers in 2001, no language saw a larger decrease, in either absolute or percentage terms though Hungarian was close by percentage.

The rapid decline of Italian in the U.S. is due to two major factors.

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Rutgers Makes a Push for Competent Spanish-Speaking Health Professionals

Having bilingual healthcare providers on staff enhances the quality of care delivered to limited English patients. This being said, there must be processes in place to ensure that these providers have the levels of fluency and cultural competency needed to communicate effectively with a diverse patient population.

Rutgers-Camden’s Spanish for Health Professions program encourages future practitioners to interact with the Hispanic community. The idea is that undergraduate nursing, biology, and medical students need to develop both language and cultural competencies.

“It’s about promoting health and wellness and avoiding leaving people behind because they can’t communicate in the English language,” said Dana Pilla, Class Instructor and Program Co-Director.

To Grow B2B Sales Globally, Communicate in Buyers’ Languages

Can you afford to leave global customers behind? Not when nine out of 10 utilize the internet for product research and purchases.

These days, smart global business-to-business (B2B) e-commerce brands are leveraging content marketing in ways that rival the best practices pioneered by business-to-consumer marketers years ago. With their longer sales cycles, B2B organizations especially benefit from the continual creation of content that provides value, creates differentiation, and keeps their brand top-of-mind for prospective customers.

But this kind of storytelling isn’t just vital for a company’s domestic market. The best B2B marketers are extending their content strategies to international markets and are often seeing notable results among new global customers.

Website content translated into languages of local markets can help to connect with overseas partners and distributors as well as customers.

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About LanguageLine(R)

LanguageLine has been the world leader in innovative language-access solutions since 1982. The company sets the global standard for phone, video, and onsite interpreting, as well as translation of the written word. LanguageLine is trusted by more than 30,000 clients to enable communication with the limited English proficient, Deaf, and Hard of Hearing communities. LanguageLine provides the industry’s fastest and most dependable access to more than 35,000 professional linguists in 290-plus languages — 24 hours a day, seven days a week, 365 days a year. Please do not hesitate to contact us.