Banks, lenders, and other institutions ignore this audience at their own peril. The potential for new revenue among multicultural consumers is significant. On average, this diverse market is younger and growing faster than the general market, which suggests growth potential for the future.
This infographic illustrates the enormous opportunities financial services organizations have to reach multicultural consumers. It also depicts how language access fits into this overall strategy.
LanguageLine Can Help
For North American “banks of the future” to succeed, they will need to nurture a customer base that is diverse linguistically, culturally, and educationally. The good news is that these challenges can be overcome with a strategic approach to language access that makes banking accessible for limited English consumers, satisfying their needs at the touch points they choose.