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The Big Disconnect: New Study Finds Wide Gap Between Second Languages Spoken by Physicians and Their Multicultural Patients

Posted by The LanguageLine Solutions Team on October 27, 2017

It is no secret that physicians sometimes struggle to explain medical terminology to their patients. Imagine how insurmountable this challenge must feel when doctor and patient literally speak different languages.

According to a new study, a significant gap exists in America between patients’ languages and the languages doctors speak. The study also suggests that health care organizations are not doing all they are required to when it comes to providing meaningful language access to patients who are limited English proficient (LEP).

Fortunately, near-term remedies exist that can meaningfully diminish these language barriers between doctors and multicultural patients.

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How Marketers Are Using Language to Attract Multicultural Consumers

Posted by The LanguageLine Solutions Team on October 19, 2017

Driven by population growth and expanding buying power, multicultural consumers are transforming the ways marketers and advertisers use culture to connect with increasingly diverse consumer markets.  For businesses, this is why investments made now in language will pay off for decades to come.

Between 1990 and 2014, according to Nielsen, multicultural buying power increased from $661 billion to $3.4 trillion, and it will only continue to grow. Because the median age of the multicultural population is lower and the life expectancy longer than those of non-Hispanic whites, these consumers have significantly more effective years of buying power ahead of them.

We’ve already talked about why language services are critical to the future of retail, as well as how language services in retail can create the sort of personalized, experiential shopping environment that multicultural consumers are seeking these days.

 But no matter how wonderful your store’s shopping experience and customer service are, they’re only effective once someone is in the store. Let’s talk about how retailers are using language to market to multicultural consumers.

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