Read More
The news this year has been filled with headlines about the “retail apocalypse,” a wave of bankruptcies, store closures and layoffs sweeping the retail sector. But while the situation is critical, it’s possible that reports of brick-and-mortar retail’s death have been greatly exaggerated.
It’s true that online shopping presents a challenge to traditional stores, but only a few of the biggest names in retail are online-only, and even that is changing as giants like Amazon and smaller companies like Warby Parker make forays into the physical world. In addition, consumers continue to prefer shopping in-store, including 70 percent of millennials and 77 percent of Gen Z.
As retailers figure out strategies to survive and thrive, one factor that might not seem obvious to consider is adding language services. Why?
Read More
If you’ve been on social media lately, you’re likely familiar with the “Lifeguard in the Yellow Shirt,” who by now is as omnipresent on Twitter as “The Man in the Yellow Hat” is in children’s books.
The differences between the two could not be starker. Whereas the latter is a rational-minded fictional character that chased after Curious George and cleaned up after his mayhem, the former is no laughing matter, as he could have inadvertently caused real-life mayhem of his own despite his best efforts to be helpful.
The Lifeguard in the Yellow Shirt has endured a great deal of ridicule, but the responsibility for using a qualified interpreter truly lies with the public entity whose constituency relies upon it to build language access into its overall communication strategy.
Here is what happened:
Read More
Just like any other aspect of an important meeting, working with an onsite interpreter requires preparation and an eye for some key details.
Here are some things you can do before, during and after your meeting to make sure you communicate successfully.
Read More
Every interpreting experience is important and has unique requirements and requests. To ensure the very best outcomes, it is imperative that every session is treated with the utmost respect and accuracy. Professional onsite interpreters are mentored to handle situations including sensitive conversations when interpreting between you and your limited English speaking, and Deaf and Hard-of-Hearing patients.
Read More