<img src="//bat.bing.com/action/0?ti=5257384&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;"> LanguageLine Blog | Business

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Does Your Call Center Need a Language Services Provider?

Posted by Greg Marshall on March 29, 2019

One in five U.S. residents speaks a language other than English at home. Working with a language services provider offers an easy-to-implement opportunity to expand an addressable market.

Considering that one in five Americans speaks a language other than English at home, it is inevitable that your call center will have customers who would like to converse in their preferred language.

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Three Good Reasons Not to Skimp on Language Services

Posted by Simon Yoxon-Grant on March 22, 2019

 

Bargains are often deceptive and can have significant consequences when it comes to getting limited English speakers the access they need.

You buy a friend’s used car that seems perfect for your 16-year-old daughter, only to spend twice the list price on repairs in the first two months.

Buyer’s remorse can also happen when it comes to shopping for affordable language services—and sometimes, the results have significant consequences.

Here are three costly effects of choosing the lowest-cost language service provider without regard for quality.

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LINER NOTES: How Ariana Grande Made the Case for Professional Translation

Posted by The LanguageLine Solutions Team on February 4, 2019

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LINER NOTES: Four Steps to Improve Depression Care for Multicultural Communities

Posted by The LanguageLine Solutions Team on January 28, 2019

Multicultural patients face multiple barriers to receiving care for depression such as scant referral options.

A Virginia-based health center's quality improvement project was able to significantly improve depression care for a vulnerable multicultural population, research shows.

Annual societal costs associated with depression are estimated at $210 billion, and depression is the top cause of disability globally. For minority, immigrant, or refugee patients, cultural factors often impede depression treatment.

"Improving depression screening should lead to measurable outcomes for those who screen positive, including referral to mental health specialists, prescription of appropriate medications, and perhaps most importantly, scheduling of follow-up appointments to monitor signs and symptoms of depression," said Ann Schaeffer of the Harrisonburg Community Health Center.

"There are multiple barriers. These include clinics not prepared with screening tools in multiple languages; providers not culturally aware of the stigma attached to depression; lack of provider confidence in client engagement; and few referral options for multicultural populations."

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How Bilingual Call Centers Can Handle Overflows – and Delight Multicultural Customers in the Process

Posted by Greg Marshall on December 6, 2018

The Funnel is dead. Long live the Flywheel.

For years, organizations tracked sales based on where the prospect was in the “funnel,” which focused on generating traffic, then converting and closing leads.

The problem? Funnels produced customers, but they didn’t consider how those customers could help an organization grow. The momentum that was built in acquiring the customer was gone once the sale closed. Each day, funnel-devotees had to start anew; meanwhile, the customer became an afterthought.

Enter the flywheel, which puts the customer at the center. In this model, just as much attention is devoted to servicing and delighting the customer as the prospect.

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NEW eBOOK: Multicultural Consumers & the Bank of the Future

Posted by Todd Sanislow on October 18, 2018

Banks, mortgage companies, consumer lenders, credit card issuers, payments networks, auto lenders and leasing entities are all staring into a future filled with disruption.

There has been much talk about the “bank of the future.” Conversation has centered on offering appropriate technology and channels, but there is one critical element that is frequently missing: language.

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Five Business Languages Your Company Should Learn by 2025

Posted by Simon Yoxon-Grant on October 5, 2018

The pace of globalization is accelerating, to the extent that half of customers for U.S. businesses will come from overseas by 2025. Meanwhile, three-quarters of Internet users already speak a language other than English, with that percentage expected to grow.

This reality could pose a stumbling block for some businesses. According to The Economist, nearly half of 572 senior executives interviewed said that misunderstandings and “messages lost in translation” have stalled major international business deals for their companies. More than 60 percent of these executives also said that poor communication skills have negatively affected their plans to expand internationally.

As organizations try to adapt to this new reality and optimize their language-access strategies, most are asking: Which business languages are the most important?

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What Language Will Your Customers Speak In 2030?

Posted by The LanguageLine Solutions Team on July 23, 2018

If you think it’s difficult to define your typical customer now, imagine what it will be like 20 years from now.

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Infographic: Why Financial Services Are Banking on Multicultural Consumers

Posted by Greg Holt on February 28, 2018

The potential for new revenue among multicultural consumers is significant for the financial services industry. On average, this diverse market is younger and growing faster than the “general market,” and that represents real growth for the future. Part of this diversity includes the consumer's preferred language.

To connect with all generations of multicultural consumers now, organizations must communicate in the languages those consumers understand best and that resonate with them. With language access built into all consumer touch points, financial services firms can build relationships, as well as be more successful offering financial products and services to help consumers achieve their goals.

This infographic illustrates the enormous opportunities financial services organizations have to reach multicultural consumers and how language access fits in.

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Does Your Interpreter Training Program Have These Essentials?

Posted by The LanguageLine Solutions Team on February 23, 2018

Whether you have bilingual employees or use interpreters in your contact center, they are an extension of your organization—for better or for worse.

How confident are you that they are communicating clearly to your customers?

There are only two ways to know for sure: Be fluent in multiple languages yourself, or ensure your in-house interpreters have been tested and properly trained.

Whether you have an interpreter training program in place now or are looking to implement one, be sure it includes these five essential elements.

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