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Suzanne Franks

Recent Posts

Three Good Reasons Not to Skimp on Language Services

Posted by Suzanne Franks on December 21, 2016

Bargains can sometimes be deceptive.

You were thrilled to take home a pre-lit Christmas tree you thought was a steal at 80 percent off—until you discovered only 20 percent of it actually lit up.

Or you bought a friend’s used car that seemed perfect for your 16-year-old daughter, only to spend twice the list price on repairs in the first two months.

Buyer’s remorse can also happen when it comes to shopping for language services—and sometimes the results are much worse.

Here are three costly consequences of choosing the lowest-cost language service provider without regard for quality.

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Decisions...Decisions...Language Access Decisions...

Posted by Suzanne Franks on October 21, 2016

Making major decisions is always tough. Sometimes even just deciding what to wear is an issue. But when it comes to deciding on the best Language Services Provider to help your organization effectively communicate with the Limited English Proficient and Deaf and Hard-of-Hearing, the task can be daunting. The investment you make in language services is an important decision because it has impact on your business. Speaking your customer’s language can improve staff productivity, boost customer satisfaction, allow you to comply with laws and regulation, and maximize revenue. Where do you start? Is the best place really the internet? You can find a plethora of information, but is it enough to make a well-informed choice? If you need to make an educated assessment of the very best partner that affects you, your staff, the organization, and those you serve, you require some keen insight into all the competition.

But, if it’s only price that determines the result, that’s easy. Pick the lowest and you’re done. Few decisions are made that way. Many take ample time and research.

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Disruptive Innovation: Change is Scary

Posted by Suzanne Franks on August 17, 2016

Finally, I am binge-watching the last season of the delightful period drama Downton Abbey. As I’ve watched each episode, I am amused with the myriad of “new disruptive innovations” featured in the early 1900s’ drama and the characters’ reactions to them.

There were no less than seven innovations from electricity, to the bicycle, the typewriter, a sewing machine, the telephone, and an automobile featured. Each and every time the new-fangled novelty was met with skepticism. Actually, they were more than skeptical, they were afraid. The innovations challenged their comfort-zone and forced the characters to do things differently or simply be left behind. As Mrs. Patmore, the downstairs cook, exclaimed when she first heard the ringing of the telephone, “Oh my Lord, listen to that! It’s like the cry of the banshee! I wouldn’t touch that thing with a ten foot pole!” Yet with each subsequent episode the disruptive innovation became a way of life. Why? Each new device made their lives easier, more productive and efficient, and more enjoyable. It not only helped make their personal lives easier, it assisted in meeting the demands of the Manor.

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3 Reasons to Keep a Language Interpreter in Your Pocket When Traveling

Posted by Suzanne Franks on March 10, 2016

Traveling to another country can be fun, exciting, and a relaxing experience. You prepare for your trip by planning ahead and making sure you have all the necessary items you'll need, including passports and comfortable shoes. You learn about your destination so can fully enjoy the trip and see all the sights. And, you learn a few key words and phrases in the native language to order food, find the restrooms, and get directions. 

You always wonder if you have forgotten anything. But have you thought about taking an interpreter with you? It's easy to put one in your pocket.

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Localization Links Global Business to Local Culture

Posted by Suzanne Franks on September 30, 2015

Localizationnoun - Adapting a software, document, or website product to various markets or localities so that it seems natural to that particular region. This may require a variety of steps including translating user interface text, modifying formats for numbers and dates, and replacing culturally inappropriate graphics or system design.

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Can You Take a Spanish Interpreter With You Everywhere You Go?

Posted by Suzanne Franks on August 13, 2015

Worldwide, Spanish is second only to Mandarin in the number of native speakers at more than 500 million.  In comparison, native English speakers only number about 360 million worldwide.  With a large and growing population of Spanish speakers living in the United States and Mexico, one of the largest Spanish-speaking countries just south of the U.S. border, the chances of the average American needing a Spanish interpreter have never been higher.

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