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Greg Marshall

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How Independent Insurance Agents Can Use Language Services to Expand

Posted by Greg Marshall on January 9, 2018

 

In the most basic sense, having agency means having the power to act in a given environment. Independent insurance agents exercise that power every day, but it may be limited if they have difficulty communicating with customers whose primary language isn’t the same as their own.

Having access to comprehensive language support is no longer a "nice to have" if business expansion is the goal. Eliminating language barriers is essential to a great customer experience.

About one in five Americans speaks a language other than English at home, and they’re likely an untapped or underutilized market for the independent agents working with your insurance company. By partnering with a language services agency that offers interpreting and translation, you can help agents reach and sell to these millions of potential customers. Here are just a few of the ways independent agents can benefit from a language services agency.

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What 2017 Taught Insurance Companies About the Need for Language Services

Posted by Greg Marshall on December 13, 2017

 

 

For tens of thousands of people, 2017 was a year of devastation.

First it was floods: residents in Texas, Florida, Puerto Rico, and other southern states faced catastrophic damage. Hurricane Harvey alone claimed at least 48 lives and caused an estimated $190 billion in damage. Then it was fire. Wildfires in Northern and Southern California forced thousands of residents to evacuate their homes as the governor twice declared a state of emergency.

When you factor in severe storms, cyclones, and other weather-related events, there were 15 that claimed more than 320 lives as of October. Each disaster cost $1 billion or more. Many of those affected were limited English proficient, deaf, or hard-of-hearing and required language services.Insurance companies know disaster is inevitable.

Having a language service provider on hand is a simple step they can take to ensure they are prepared to assist their policyholders and provide a great customer experience, regardless of language need.

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