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David Bethea

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The Great Unbanked: How Language Access Can Help Financial Institutions Reach an Under-Served Market

Posted by David Bethea on October 22, 2018

For a majority of Americans, banking is just a part of life. However, roughly a third of the population has little or no access to a bank, according to the FDIC’s most recent National Survey of Unbanked and Underbanked Households.

That means banks and other financial institutions looking to expand their reach have a tremendous opportunity to do so by reaching this group - provided they use the right approach. Here’s a look at the unique needs of unbanked and underbanked populations and what organizations can do to bridge the gap.

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3 Tech Evolutions Changing Language Interpretation Services

Posted by David Bethea on January 31, 2017

Technological advancements are having a huge effect on the interpretation industry. For instance, language interpretation services that required face-to-face interaction — with hefty fees for travel — can now often be done faster and more cost-effectively using technology.

Here are the most important trends that should be on your radar.

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Can Google Translate Kill the Language Access Industry?

Posted by David Bethea on July 17, 2015

Every industry today needs to keep a firm eye on technological developments, and the language access industry is no different.  As we discuss language technology and where we see things heading, one of the most common questions we hear is: “Isn’t Google Translate (or insert your personal favorite automated translation option) going to put you out of business?”

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Ensuring the Competency of Your Bilingual Staff

Posted by David Bethea on July 1, 2015

In our previous article, we discussed why – in many situations – it pays to have a professional interpreter available to help you better serve LEP (limited English proficiency) people , as opposed to allowing a family member or bilingual staff assist.

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Use a Professional Interpreter Instead of Bilingual Family or Staff

Posted by David Bethea on June 29, 2015

Lucia is a single mother of two, struggling to pay the bills and make ends meet by the end of the month.  She works two part time jobs, one that requires her to work third shift.  Her younger daughter is currently in second grade, and her son, Luis, is in sixth.  She’s proud to see them receiving the education she wasn’t able to receive back in Colombia, and that’s what keeps her going.

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The Personal Interpreter - Don’t Leave Home Without One

Posted by David Bethea on June 22, 2015

After seven and a half hours in the air with only a trip to the restroom to stretch your legs, you’re now making your way through the crowded concourse at Charles De Gaulle Airport in Paris.  It’s 2:00 AM (in your head, anyway) and you can’t think of anything better than a soft bed and a fluffy pillow.

You step outside an hour later (after all the international customs hassle) and flag down a small Taxi Parisien.  You heave a sigh as the driver puts your bags in the back and you get yourself situated in the back.  He slides into the front seat, glances at you in the rearview mirror, and says,

“Où voulez-vous aller ?”

O… K….?

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Are Retailers Missing Opportunities With Multicultural Customers?

Posted by David Bethea on May 21, 2015

Bo is a Chinese American in his mid-30s.  He lives in Chicago.  His wife and young son are home for the day and he’s decided to run out to handle a few errands at some of the local stores.  Bo’s English is limited, but he’s fluent in Mandarin.

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Exceptional Localization and Translation Strategy

Posted by David Bethea on May 12, 2015

In a world as incredibly interconnected as ours, the need for an exceptional translation and localization strategy is no longer in question for any business planning for continual growth and success.  Having a plan in place can mean a boost both in the bottom line and in the way your company is perceived in the marketplace.

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