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Bob Gallagher

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Multicultural ‘Super’ Consumers Are Buying: Are You Selling?

Posted by Bob Gallagher on November 29, 2017

“Super consumers” are the superheroes of retail. Both emotionally and economically engaged with brands and products, they are the top 10 percent of households that represent at least 30 percent of sales, 40 percent of growth and 50 percent of profit in any given category. Any retailer not connecting with these consumers’ passions and enthusiasm may face struggles.

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The Tool You Need to Bridge the Gap to Multicultural Customers Is Already in Your Employees' Pockets

Posted by Bob Gallagher on June 26, 2017

Believe it or not, a tool that could fundamentally change the way your business interacts with multicultural customers is probably in your employees’ pockets right now.

A mobile phone is already a necessity of daily life and business for most of us. With a mobile language interpreter app like our new InSight SM for iPhone, it can also be your gateway to reliable, accurate, and efficient communication with customers who speak a language other than English.

The limited-English speaking audience in America is much larger than you may realize. More than 25 million people residing in the United States – nearly 10% of the population – are considered “Limited-English Proficient.” This means they do not speak English as their primary language and they have a limited ability to read, speak, write, or understand English.

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How U.S. Businesses Are Reaching 25 Million Customers They Used to Ignore

Posted by Bob Gallagher on March 1, 2017

Why would any business ignore a multi-trillion-dollar market that is exponentially growing? If you are not communicating effectively with limited English-speaking customers, that is exactly what you are doing.

There are more than 25 million limited English proficient (LEP) consumers living in the United States today, constituting more than 8 percent of the country’s total population. This group, which cannot communicate effectively in English, is only part of the nearly 65 million individuals in the U.S. who speak a language other than English at home.

That’s right: one in five individuals living in the U.S. primarily speaks a language other than English at home. This population has nearly tripled in size since 1980, when it stood at 23.1 million. Studies also show that 80 percent of these individuals prefer to do business in their native language.

Despite its multi-trillion dollar buying power, it is entirely possible that your business is not reaching this valuable group by failing to communicate in your customers' native tongues. By providing language access services, your company can quickly go from overlooking this audience to annexing its profound economic power.

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